
The complete Pro.co line: 74-shade coloration, treatments, toners and styling. Order direct at distributor pricing.
Shop the catalog











Waving lotion + neutralizer with cysteamine and hydrolyzed keratin. Natural movement for every hair type.
Shop treatments













Pro.co is the professional line by Grupo Lab37, backed by thirty years in the beauty industry and Italian manufacturing. The range covers permanent and ammonia-free coloration, lightening, reconstruction treatments, toners, styling and post-color care.
From the 74-shade Pro.Color chart to the perming system, developers and accessories, Monarca distributes the complete line at distributor pricing for salons and professional colorists.
Pro.co is the professional hair color and care line by Grupo Lab37, made in Italy and backed by thirty years in the beauty industry. Monarca is an authorized Pro.co distributor based in Houston, Texas.
Monarca distributes the complete Pro.co line at distributor pricing for salons and professional colorists. Orders can be placed directly on this website.
Pro.Color comes in 74 professional shades across two lines, with full gray coverage, plus 7 Creativity Pro.Color fantasy (direct dye) colors. You can browse every shade in the Shade Chart.
Yes. Supèrb Color with B vitamins is Pro.co’s ammonia-free coloration.
Yes. Curling Pro.Solution is a waving lotion and neutralizer made with cysteamine and hydrolyzed keratin, free of thioglycolate, for natural movement on every hair type.
Shipping is a flat rate of $16.99 per order. Texas sales tax (8.25%) is added at checkout.
Checkout is processed securely by Shopify. Add your products to the cart and click Checkout to complete your payment.
Send us a message on WhatsApp at +1 (832) 931-0016 and our team will help you with orders, shades and product questions.